Spa Partners Blog

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Travel Partners: 5 Marketing Tips & Tricks to Make Your Holiday Season Very, Merry Successful

It’s the most wonderful time of the year—for increasing sales and bringing customers through your doors. Here are five simple tips and tricks to boost your business before the New Year.

  1. Fine-tune your listing on spafinder.com/spafinder.ca: Are your images striking? Your social media links available? Your latest spa menu up to date? Make updating your travel listing on spafinder.com (CA: spafinder.ca) your New Year’s resolution.
  2. Sign up for direct deposit—it’s so convenient! Fill out the Direct Deposit Form and send it via email:  directdepositforms@spafinder.com, or fax: (646)736-0123 with a copy of a voided check. Please note if you don’t sign up for direct deposit, there will be a $15 handling and processing fee for all redemption checks. And, a reminder: Payments are issued 10-12 business days after a gift card has been redeemed in our system.
  3. Download the partner redemption app: Download the app on your mobile device (available now for iPhone and early 2015 for Android) for fast and easy gift card redemptions. Download now.
    Plus, if you need a refresher course, review redemption instructions for:
    Spafinder Wellness 365 Gift Card Redemption Instructions (or, CA site)
    SpaWish Gift Card Redemption Instructions (or, CA site)
    How to Handle International Gift Cards (or, CA site)
    International Currency Converter (or, CA site)

    Or, contact customer service at (866) 569-0449 ext. 1. or sfpp@spafinder.com should you have questions regarding gift card reimbursements.
  1. Editorial submissions: Please review our 2015 Editorial Calendar and send any newsworthy updates/press releases/relevant packages, and any expert panel suggestions or submissions to Spafinder Wellness 365® Senior Editor Jackie Burns Brisman at jackie.burns@spafinder.com for consideration.
  2. Take advantage of our partnership with Wellness for Cancer: As a Flex, Standard, or Enhanced Listing partner, you have access to the Wellness for Cancer Training & Certification Program (or, CA site), delivering safe, nurturing services to clients who live with cancer.
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Day Spas, Salons & Wellness Providers: 5 Marketing Tips & Tricks to Make Your Holiday Season Very, Merry Successful

It’s the most wonderful time of the year—for increasing sales and bringing customers through your doors. Click here for five simple tips and tricks to boost your business before the New Year.

  1. Fine-tune your listing on spafinder.com: Add a business overview, a photo, and social media links to your listing on spafinder.com (CA: spafinder.ca). Learn more about our various program options and benefits (or, CA: Learn more about Canada’s various program options and benefits).
  2. Sign up for direct deposit—it’s so convenient! Fill out the Direct Deposit Form and send it via email:  directdepositforms@spafinder.com, or fax: (646)736-0123 with a copy of a voided check. Please note if you don’t sign up for direct deposit, there will be a $15 handling and processing fee for all redemption checks. And, a reminder: Payments are issued 10-12 business days after a gift card has been redeemed in our system.
  3. Download the partner redemption app: Download the app on your mobile device (available now for iPhone and early 2015 for Android) for fast and easy gift card redemptions. Download now.
    Plus, if you need a refresher course, review redemption instructions for:
    Spafinder Wellness 365 Gift Card Redemption Instructions (or, CA site)
    SpaWish Gift Card Redemption Instructions (or, CA site)
    How to Handle International Gift Cards (or, CA site)
    International Currency Converter (or, CA site)
    Or, contact customer service at (866) 569-0449 ext. 1. or sfpp@spafinder.com should you have questions regarding gift card reimbursements.
  1. Keep informed: We’re always working to give partners the best resources to help you you’re your business—that’s why we’re introducing a new benefit of our Enhanced Listing programs. Enjoy 10 percent off products at spaequip.com, the leading supplier worldwide of spa equipment and professional skin-care equipment. Receive this discount when you enter SpaEquip through our partner portal (or, CA partner portal). Only available with Enhanced Listing programs. Click here to upgrade to an Enhanced Listing (or, CA: Upgrade to an Enhanced Listing.)
  2. Take advantage of our partnership with Wellness for Cancer: As a Flex, Standard, or Enhanced Listing partner, you have access to the Wellness for Cancer Training & Certification Program (or, CA site) delivering safe, nurturing services to clients who live with cancer.
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What Do Consumers Want Most This Holiday?

Spafinder Wellness 365®’s research team recently conducted a user insights survey to gain knowledge on consumer trends towards holiday gifting habits and corporate incentives for those employed at corporations. The results confirm the importance of spa and wellness—and the benefits your businesses bring to help people feel good and live well, all year round. Read a sampling of the survey’s noteworthy statistics.

Here is a sampling of the survey’s noteworthy statistics:

Holiday Consumer Trends

  • 42% of respondents indicated that they much prefer to give the gift of experiences over “things” such as dining out, entertainment like shows/movies, travel gift cards, classes, museum memberships etc., whereas 49% indicated that they prefer to give both equally, and a much smaller portion or 9% indicated that they much prefer giving “things” over the gift of experiences.
  • 42% of respondents indicated that they are more likely to give the gifts of “experiences” (rather than just “things”) this year, than in the past, whereas 51% indicated that this type of gift giving would be about the same, and a smaller portion or 6% of respondents were less likely to give the gift of “experiences” (rather than just “things”).
  • A majority of respondents, or 65%, indicated that they, themselves would prefer to receive gifts of experiences this holiday season, such as gifts of travel, spa experiences, entertainment, restaurants, etc. over “things.” 32% indicated they’d like to receive both equally, whereas a smaller portion or 3% indicated that they’d prefer to receive the gift of “things” over “experiences.”
  • When respondents were asked to rank which of the following gifts they would most like to receive, some of the top-ranked choices included: spa day or spa gift card, gift of travel or travel gift card, gift of dining out—restaurant gift card, and gift of entertainment/culture: movies, shows, concerts, museum membership, etc.; whereas lesser ranked items included fitness classes—such as yoga or Pilates, gym memberships, and other classes (anything from cooking to meditation classes).

Corporate Incentive Trends

  • Other than a cash bonus, some of the top choices respondents would most like to receive from their employer(s) as holiday gift this year included the following: extra time off, a generic gift card (like AMEX, VISA), a gift/gift card for healthy experiences like massage, spa, etc., a gift card for a specific store/retailer, a gift card for dining out or entertainment, and a gift of food, candy or wine (gift basket, etc.). Some of the choices that were less highly ranked included the following: a company party, lunch or special group outing, a charitable donation made in company’s name, a gift card for specific store/retailer, a product (electronics, apparel, etc.), or a travel gift card.
  • An overwhelming majority of respondents, or 94% indicated that if their employer were to give them a spa day/or gift of massage this holiday, they would be very likely to take advantage of it.
  • A large majority of respondents, or 88%, indicated that if their employer were to give them a gift of fitness classes (yoga, Pilates, etc.), they would be likely to take advantage of it, and 54% or more than half indicated that they were “very likely” to take advantage of this option.
  • A large majority of respondents, or 88%, indicated that if their employer were to give them a gift of a spa day/treatment(s) or fitness/wellness classes as a gift, they would prefer to choose the location on their own, not their employer.

Spafinder Wellness 365 User Insights Survey (Holiday and Corporate Gifting); November 2014; 1,073 respondents.

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Mia Kyricos

Editor,

SpaFinder Wellness 365tm

Kate Phillips

Editor,

SpaFinder Wellness 365tm

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