The second feature in our Q&A spa and wellness series brings you the insight of Tiffani Kim Griffith, founder of the Tiffani Kim Institute Medical Wellness Spa in Chicago. She shares details into marketing strategies, staying in touch with the latest trends, and more.
Q: Tell us about the Tiffani Kim Institute – the location, year you opened, etc.
A: I had always envisioned an environment which encompassed health, beauty and wellness under one roof – all of which are important things to helping men and women achieve a healthy and fulfilling life. We are located in the heart of Chicago – the River North area – which is a Soho – like neighborhood where we are surrounded by a lot of great art galleries, trendy restaurants and cool boutiques. We opened our doors in June of 1998 and were the very first Medical Wellness Spa in the country. Our location covers 25,000 square feet and within that space we offer Spa, Cosmetic/General Dermatology, Acupuncture, Bioidentical Hormone Therapy, Chemical peels, and an array of Laser services. When we first opened, people didn’t know what to categorize us as. Now the Medical Spa is all the rage. We have been recognized as a trailblazer in the industry, and I have been recognized as a female entrepreneur by Entrepreneur magazine.
Q: What would you say is your philosophy for your spa?
A: I always felt that our society was lacking compassion and kindness, especially when we were looking for help in making a person look good and feel better. I wanted to house doctors and therapists who were not only excellent in their area of expertise, but also compassionate and empathetic human beings. We are known as being the most friendly place in Chicago. We were written up in Harper’s Bazaar, The New York Times (for hosting the very first Botox Party), InStyle magazine, Time Magazine for teen services, as well as featured on the E! Channel.
Q: What kind of marketing do you find to be most successful?
A: We create and promote new services to attract the national media and clients, which has been very successful for us. With 15 years under our belt – and a good reputation – the word of mouth has been the best marketing for us. Combined with biweekly and monthly specials featuring top-rate deals and special treatments for our loyal clients, we are able to maintain a faithful clientele while successfully marketing to the different customers that we service.
Q: How do you stay up to date on the latest industry trends, and how do you apply them to your spa?
A: I travel extensively to South Asia, Eurpope and visit new spas and hotels. I am always searching for new treatments and services. I also attend different shows for Medical Spas, as well as attend Spa conventions that are crucial to keeping myself up to date on what’s going on.
Q: What do you think sets your spa apart from others?
A: At Tiffani Kim, our services are all about combining modern medical technology with a holistic approach. Our Institute also has an amazing Feng Shui with our staff. People are always talking about feng shui for the furniture and the room, which is important, but we are fortunate to have the most peaceful and friendly staff who truly care for everyone that walks into our Institute. The culture of our staff is to be kind and compassionate to each other while we work together. We constantly educate our staff and have round table discussions monthly on how to improve services for our clients and for each other.
Q: You devote your career to helping people look and feel their best. How do you take care of yourself?
A: I am very social in Chicago with charities and educational boards. People are always asking me: “How to do you keep myself looking so young and healthy AND have a peaceful attitude?” I think it is crucial to understand the importance of looking the part. I believe in talking the talk, and walking the walk. I exercise regularly, walk my dog, Monster, and I am an avid golfer. I try to get either Microdermabrasion or chemical peels bi-weekly. Honestly, it doesn’t happen all the time but, nonetheless, I try to book myself in the schedule. I am over 50 years old. I want to prolong my look without having to put myself under the knife. I get injection treatments regularly from my cosmetic dermatology team. One very important treatment that I won’t skip is my weekly Acupuncture treatment for the enlightenment and alignment of my chi energy. Understanding the benefits of combining the modern technology and a holistic lifestyle approach have been a huge part of my life and I hope that more people will embrace it in the near future.