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Mother’s Day Partnerships & Media Buzz

Spafinder Mother's Day Partnerships and Media Buzz

Photo courtesy of Teleflora

Our corporate gift sales and marketing teams have been busy forging new partnerships that will send more business to you—after all, you are what we are all about! Here are just a few of the highlights:

TELEFLORA DELIVERS BLISS

Teleflora, the world’s leading flower delivery service, is helping shoppers “Deliver Bliss” to moms by combining a new line of exquisite Mother’s Day bouquets with a Spafinder Wellness 365™ eGift Card. The campaign started April 21 and the gift cards are available in increments of $25, $50, and $100. As an added bonus, Teleflora is also offering online shoppers a chance to win fabulous prizes, including Spafinder Wellness 365 Gift Card and spa-related daily prize giveaways.

EVERY MOM NEEDS “ME-TIME”

MOTRIN® and JOHNSON’S® Baby are giving moms a chance to win “me time” instantly with Spafinder Wellness 365 eGift Cards. They are also presenting an incentive to all sweepstakes entrants to purchase gift cards in time for Mother’s Day.

MOMMY & ME

A new campaign with Diaper Genie encourages moms to “Treat Yourselves Well” by offering a Spafinder Wellness 365 Gift Card with the purchase of Diaper Genie refills. The campaign also includes a “Mommy and Me Yoga Guide,” showing moms how to combine fit time with fun time.

LIGHTS, ACTION…YOU’RE ON TV!
Spafinder Wellness 365 Gift Cards will be featured on upcoming segments of The Talk (seen by 1.8 million female viewers), The Today Show (4.8 million), The Katie Couric Show (1.1 women), and Dr. Phil (4.3-plus million viewers). Our partners are also starring in Mom’s Day promotions with brands like Jazzercise and Urbansitter.com. Plus, nationwide press coverage will recommend our gift cards and our fabulous Partner Network (that means you!)   

As well, our Canadian team has been busy cultivating new partnerships and building distribution channels as well—which has won Spafinder a great deal of marketing exposure with both the B2C and B2B audiences. Examples include being featured as prizing and working closely with 3M, LG Electronics, and Thyme Maternity.

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What’s in Store for You This Spring

160764091_75Spring is the season for renewal, which is why the Spafinder Wellness 365™ team has been working nonstop to provide you with exciting changes, including new, easy-to-use partner portal updates and flashier amenities on your spafinder.com listing to accommodate the six million-plus consumers each year who engage with our site and our resources every day. Discover what’s in full bloom—here are a few of the revisions that have been completed or are on the horizon:

  • An easier-to-navigate, more polished partner portal—stay tuned for additional upcoming enhancements to be featured in next month’s newsletter!
  • You now have the ability to upload PDF treatment menus instead of simply linking to your menu on a webpage.
  • As noted in last month’s newsletter, travel partners now have the capability to: disable Yelp reviews; upload their own “hero image” at the top of their listing on spafinder.com; and identify the types of specials they are posting on spafinder.com.
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6 Marketing Tips to Increase Mother’s Day Traffic

iStock_000020090128XSmallBy far, the number-one thing moms want this Mother’s Day is a “relaxing spa treatment or beauty service,” according to Spafinder Wellness 365™’s 2014 Mother’s Day survey*—which means this day devoted to mom is the perfect holiday to set in motion new goals that will increase the amount of consumers who come through your doors. From rebranding the couples massage to turning to Spafinder for help, use these six ideas to celebrate both mom and your business.

Accentuate the couples massage: Contrary to popular belief, the couples massage does not only pertain to significant others—emphasize to clients that it is an excellent way to socialize, bond, and relax with moms, daughters, aunts, anyone deemed worthy of a Mother’s Day treat. Also stress that couples massage is a great introduction to the spa world for those who may be hesitant about heading to a spa.

Utilize spafinder.com: Post unlimited Mother’s Day events, deals, and packages on your spafinder.com listing and make the most of our Last Minute tool for not-yet-booked appointments.

Take advantage of “last calls”: Check out our “Don’t Miss Out” section below to see which marketing sponsorship opportunities sound fitting for your business.

Offer BOGO Promotions: For example, “buy one treatment and/or spin class, mom gets one free” and other mother-daughter discount promotions; The Oaks at Ojai in Ojai, California, currently has a prime example of this type of package deal on its spafinder.com listing.

Start a social media campaign: Create a community feel by asking clients to share their favorite wellness tips from mom on social media outlets like Facebook and Twitter.

Throw in a little something extra: Provide moms with a little bonus gift, i.e., if they purchase a manicure/pedicure at your spa, throw in a beauty product free of charge; if they book a personal training session, throw in 15 minutes extra, etc.

*Survey of 1,100-plus consumers, March-April 2014, Spafinder Wellness 365

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